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When it comes to customer engagement,
there’s good news and there’s bad news

First the bad news. Despite what many firms will tell you, there is no silver bullet to your customer engagement woes. You’ve heard the pitch: Simply plug in our software / hardware / black box solution and you’ll be fighting off loyal customers with a stick. But in reality, most of those “solutions” only address a specific piece of the problem rather than the broad set of roadblocks that span across your entire organization.

Now for the good news. There IS a proven approach to building more meaningful relationships with your customers and it’s called Geek Nerd Suit. It’s not a tool or a technology—it’s a designed approach to link your customer technology, data, and strategy that we’ve seen work time and time again. We are Customer Architects who can help design your method to building customer engagement with the Geek Nerd Suit approach. Let’s break it down.


How we can help


In short, getting an organization’s Geeks (technologists), Nerds (analysts), and Suits (strategists) in lockstep is the surefire path to pay dirt. We’re so confident in the approach, we even wrote a book on the subject. Here’s how our team of Geeks, Nerds, and Suits can help yours.

You are only as good as

The company you keep

SouthwestNMNSHPolarisPetSmartHCAFossilHomeAwaySephoraBest BuyRegisHPGameStopCH

“Elicit is helping us change the game. In an industry with such intense competition, we are looking for every advantage we can possibly get to better connect with and understand our customers. With our already obsessive customer culture, Elicit has managed to help us add new insight. Making our strong suit even stronger is a pretty incredible feat. We’re beyond thrilled to have Elicit’s partnership.”

Kevin KroneKevin Krone
Chief Marketing Officer
Southwest Airlines

“I am a repeat customer of Elicit having worked with them on multiple engagements at multiple organizations over the last 5 years. Elicit has set a high standard for partnership while utilizing a blend of high-caliber skill sets to deliver for us here at the Fossil Group.”

Ed RobbenEd Robben
Chief Information Officer
Fossil Group

“It is an amazing feeling to be able to completely trust a consultant as if they are truly part of your organization. This is the second company I’ve brought Elicit in to help with and once again they continue to impress. Their guidance, experience and intelligence are what help our executive team work cross-functionally and connect customer-level behaviors to top-level corporate strategy. Plain and simple, we love Elicit.”

Eric HunterEric Hunter


A great company’s leadership team is a lot like a superhero squad. While they all have unique backstories, skills, and experience, they’re always more powerful collectively than alone. Where our leaders lack x-ray vision and the power of flight, they make up for it with powerful prowess in data, technology, marketing, and creative.

Mason Thelen

Chief Executive Officer

Chuck Densinger

Chief Operating Officer

Brooke Niemiec

Chief Marketing Officer

Jim Sawyer

Chief Scientist

Mark Gonzales

Sr. Dir. of Customer Tech.

Lauren Drexler

Sr. Engagement Director

Jimmy Egeland

Creative Director



The only thing we like better than meeting a smart person is hiring them.
If you’re interested in starting your dream job, check out our job postings below.

Job Postings



Fill out your vitals and let’s see what happens.
Chances are you’ll look back fondly on this day.