Spring has sprung in Texas and surprisingly, my disdain for dandelions got me thinking about my inbox.
Personalization must serve customer and business needs. When we structure our analytics correctly, we can achieve both.
The start of the year is always a marriage of reflection and prediction. The only guarantee for 2018, is change.
If mispronouncing my name is the best you can do, it’s probably time to rethink your personalization efforts.
Not leveraging customer data is bad, but leveraging the wrong customer data may be even worse.
Could figuring out what customers want really be as simple as asking them?
A deep understanding of customers requires a diverse library of segmentations.
There are many marketing myths and the “death” of segmentation is just another one of them.
Personalization is great, as long as you are personalizing to the right person.
As important as it is, getting to a common definition of a customer often times gets lost in strategic planning.