Sometimes things appear to be obvious and simple, yet in practice seem almost impossible to achieve.
We asked this question to leading marketing and customer experience professionals and their answers may surprise you.
When you think of a model as a tool, it’s easy to understand there are correct and incorrect ways to use it.
How Zimbabwean sculptures led me to recognize the importance of perspective in data science.
There are many marketing myths and the “death” of segmentation is just another one of them.
How product innovation sprang from a production issue and ruined one of my favorite childhood mysteries.
A company that shares my passion and cares about their customers? I’ll cheers to that.
Many businesses fail to efficiently convert data into actions. Let’s look at how executives can marshal their forces to improve.
Insights aren’t really insights until you’ve gotten to the core of what’s really going on.
You just let down a customer. Now’s the perfect opportunity to create a brand advocate.