My annual koozie purchase made me realize it’s time for consumers to start taking responsibility for their own customer experience.
If you create the right environment, the elusive, well-rounded data scientist will emerge. Here’s how we do it at Elicit.
The integrity of a word that is vital to my day to day has been compromised and I am dead set on restoring it.
Believe it or not, a seemingly insignificant problem can completely ruin your customers’ experience.
Test results speak for themselves. The question is, are you ready to listen to the data over your gut?
Like any successful squad, you need to stock your test and learn team with a diverse combination of talent and skillsets.
The start of the year is always a marriage of reflection and prediction. The only guarantee for 2018, is change.
If mispronouncing my name is the best you can do, it’s probably time to rethink your personalization efforts.
When it comes to solving business problems, explanation is usually more important than prediction.
Not leveraging customer data is bad, but leveraging the wrong customer data may be even worse.