Spring has sprung in Texas and surprisingly, my disdain for dandelions got me thinking about my inbox.
My annual koozie purchase made me realize it’s time for consumers to start taking responsibility for their own customer experience.
Believe it or not, a seemingly insignificant problem can completely ruin your customers’ experience.
Change motivated by customer insight? Great idea. Change for the sake of change? Terrible idea.
You just let down a customer. Now’s the perfect opportunity to create a brand advocate.
Whether it’s your daydream or your nightmare, I went back to the most polarizing place in American education: high school.
As a customer, how many chances would you give a company that just keeps making mistakes?
Work-related experiences have infiltrated my treasured memory bank. This must be some kind of mistake, right?