How should I rebalance the use of historical vs real-time data?
How are my core customer KPIs performing?
Personalization must serve customer and business needs. When we structure our analytics correctly, we can achieve both.
If the definition of a “customer” is unknown, how can any business truly focus on its customers?
Sometimes things appear to be obvious and simple, yet in practice seem almost impossible to achieve.
There are many marketing myths and the “death” of segmentation is just another one of them.
Your data has been working for corporations for years. Isn’t it time that your data starting working for you?
You can’t have a great leader without a great team. Luckily for us, we have both.
Our Data Science team left their workspace a mess and I couldn’t be prouder.
Let’s break down the Brand Triangle in Part 2 and find out why the customer is at the center of it all.