Chuck Densinger

COO and Co-Founder

Chuck is a University of Minnesota MBA with 25+ years of global retail, technology, and marketing experience. He is a seasoned Fortune 100 senior executive (Target, Best Buy, and IBM) and entrepreneur, with deep B2C/retail experience and functional experience in analytics, strategy, IT, marketing, finance, and operations.

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Customer Recalibration Amidst An Economic Crisis

Customer Recalibration Amidst An Economic Crisis

How should I rebalance the use of historical vs real-time data?

Customer Recalibration Amidst An Economic Crisis

Customer Recalibration Amidst An Economic Crisis

How are my core customer KPIs performing?

Connecting Personalization and Strategy

Connecting Personalization and Strategy

Personalization must serve customer and business needs. When we structure our analytics correctly, we can achieve both.

The Customer Business Dimension

The Customer Business Dimension

If the definition of a “customer” is unknown, how can any business truly focus on its customers?

Be Smarter Than The Bean

Be Smarter Than The Bean

Sometimes things appear to be obvious and simple, yet in practice seem almost impossible to achieve.

Segmentation Is Dead

Segmentation Is Dead

There are many marketing myths and the “death” of segmentation is just another one of them.

Heart And Science

Heart And Science

Your data has been working for corporations for years. Isn’t it time that your data starting working for you?

Entrepreneur at Heart

Entrepreneur at Heart

You can’t have a great leader without a great team. Luckily for us, we have both.

Data Science: it’s a Team Sport

Data Science: it’s a Team Sport

Our Data Science team left their workspace a mess and I couldn’t be prouder.

The Brand Triangle: Part 2

The Brand Triangle: Part 2

Let’s break down the Brand Triangle in Part 2 and find out why the customer is at the center of it all.