MINNEAPOLIS, Minn. / June 20, 2017 – Knowing and valuing your customers is not just about implementing a new IT capability or hiring an agency or consultant. It depends on complex, integrated technologies, deep analytics, and strategic insight. Yet, these functions have not historically worked together in an integrated fashion. Geek Nerd Suit: Breaking Down Walls, Unifying Teams, and Creating Cutting-Edge Customer Centricity explores the new collaborations required to survive in today’s customer-driven economy and offers solutions for how your team of Geeks, Nerds, and Suits can partner to create customer-centric success.
“Geek Nerd Suit got its name from a revelation of sorts, when Chuck and I first started our company,” said co-author Mason Thelen. “When we personified an organization’s function as Geeks (information technologists), Nerds (data scientists and analysts), and Suits (strategists and marketers), and then showed how they needed to be collaborating in the name of the customer, we saw a lot of eyes light up.”
Densinger adds, “It was the silos that were driving us crazy. We were working with brilliant clients, but it was so hard for them to make progress against their vision to deliver a killer customer experience because nothing behind the scenes was connected.”
The authors of Geek Nerd Suit, a trio of customer data and strategy veterans, share their real-life experiences working with leaders who sincerely want to understand and connect with their customers, but are slowed down by fractured groups within their organizations. They also detail the rewards for those executives who have applied the lessons of the book: tips on how to build a collaborative team with a unique approach to solving problems and how to overcome the most common roadblocks to brand and product innovation. At www.geeknerdsuit.com, leaders can evaluate their organization’s level of customer centricity, identify their personal tendencies toward Geek, Nerd, or Suit, and download a free chapter.
“Writing Geek Nerd Suit started out as a passion project for the three of us,” said co-author Brooke Niemiec. “We have seen so many companies running into the same road blocks—disorganized customer data, fragmented customer experiences due to poorly integrated systems, lack of customer insight, and an inability to make real change based on what they know about the customer. It was time we consolidated our experiences and created a guide for business leaders to lean on.”
This book is a must-read for marketing strategists, analysts, technologists, and any business leader faced with the daunting task of better understanding their customers. Geek Nerd Suit is available online at Amazon, Barnes & Noble, and iTunes.
About the Authors
The authors of Geek Nerd Suit form the foundation of Elicit, a leading customer science and strategy consultancy, whose rebellious thinking has powered the customer intelligence and business transformation of companies including Southwest Airlines, HomeAway (Expedia), Fossil, Sephora, HCA, McAfee, GameStop, Best Buy, and Pier One Imports.
As Elicit’s COO, Chuck brings 25+ years of global retail, technology, and marketing experience. He is a seasoned executive who has spent his career helping Fortune 500 companies with technology- and analytics-based customer strategy, and has seen firsthand the success that comes from structuring business around the customer. Chuck is a University of Minnesota MBA.
Brooke is Elicit’s CMO and has represented the voice of the customer for Fortune 100 companies (including Boeing, Disney, and JCPenney) for most of her 18-year career. She earned her MBA at the University of Southern California, and is an avid people watcher and question asker. Brooke has been published in Fast Company, CMO.com, and CRM Magazine, and was recently named a member of the Direct Marketing News Hall of Femme.
Mason is Elicit’s CEO and has a history of challenging the status quo, cultivating talent, and driving teams to innovate. Recent accolades include being named an Ernst & Young Entrepreneur of the Year Finalist and one of the 40 most influential marketers under 40 in America by Direct Marketing News. He’s co-led IBM’s advanced customer analytics practice, built loyalty programs for industry giants, and is the go-to-guy for many Fortune 500 executives. He’s also a member of the Forbes Agency Council.