MINNEAPOLIS, Minn. / December 1, 2017 – Elicit was recognized on Chief Marketer’s first-ever editorial list of the top 200 non-advertising agencies serving the U.S. in the category of B2B Demand Generation. Chief Marketer published the industry’s first and only comprehensive list of best engagement and activation agencies across 11 categories and specialties, shining a spotlight on the fastest-growing channels of modern marketing.
“It is an honor to be recognized as a thought-leader in such a dynamic and evolving marketing landscape,” says Brooke Niemiec, CMO of Elicit. “Elicit was initially born out of the concept of customer science—the crossing point between the explosion of customer data and technology. We are now excited to see how marketing is evolving through the application of customer-centric thinking across technology, analytics, product, and customer experience development.”
Winners were selected based on several criteria including: insightful client testimonials; outstanding case study submissions; high caliber, consistent work across programs and clients; innovative and creative executions; and bold and inspiring concepts and ideas that are moving the industry forward.
The recognition comes from how Elicit approaches helping clients figure out how to better serve their customers and create a compelling customer experience, knowing that these problems couldn’t be solved within a specific functional silo. Each project team is comprised of technologists, analysts, and strategists to help clients solve their end-to-end customer-centricity challenges. A sample of service offerings include:
- Integrated Research & Analytics: Behavioral data and traditional primary research are two powerful functions that can bolster insights exponentially. While most organizations today aren’t set up to fully take advantage of these two functions working together, Elicit bridges these functions to ensure the “what” and the “why” are both considered when making strategic decisions.
- Marketing Technology Audits, Assessments, and Implementation Support: With the MarTech landscape evolving at such a rapid pace, Elicit is frequently engaged to help clients tackle the complexities of technology, data, and industry service providers.
- Customer Engagement Strategy: Elicit’s sweet spot is focused on the ability to deliver the desired customer experience across product, marketing, support, and operational strategies to create meaningful strategies out of customer-level insight.
About Chief Marketer
Chief Marketer, an Access Intelligence brand, provides marketers and aspiring CMOs with content, ideas, recognition and events that help them make smarter decisions with their marketing budgets. It offers data-driven industry intelligence, actionable insights, inspiring case studies and the latest technology trends so marketers can improve their campaigns and increase ROI. CM has more than 150,000 readers who rely on its content and live – event resources to help them cut through the noise and find the solutions necessary to optimize their performance. In addition to the Chief Marketer 200, Chief Marketer also produces the PRO Awards and annual training events including Leaders of Brand Activation and B 2B Leadscon. Learn more at chiefmarketer.com.