Elicit is a world leader in customer science strategy and consulting. Our team of scientists and strategists conduct advanced analytics, custom segmentation, full-spectrum market research, technology design and implementation, and business strategy tailored specifically to each client. With a portfolio of Fortune 500 clients that includes Southwest Airlines, Intel, HomeAway (Expedia), Fossil, GameStop, Sephora, and Pier 1 Imports, Elicit delivers breakthrough customer intelligence and business strategies that result in stronger customer engagement and increased profits. Learn more about Elicit at elicitinsights.com. Follow Elicit on LinkedIn and Twitter.