Test results speak for themselves. The question is, are you ready to listen to the data over your gut?
Like any successful squad, you need to stock your test and learn team with a diverse combination of talent and skillsets.
Is your campaign strategy underperforming? Consider tinkering before trashing it.
Despite what you’ve been conditioned to believe, it’s very possible to fail your way to success.
Believe it or not, the “test and learn” process becomes a whole lot easier once you throw in a little science.