Change motivated by customer insight? Great idea. Change for the sake of change? Terrible idea.
These three tried and true tips for survey design will help you get the best insights possible.
In the not-too-distant future, behavioral data and primary research will go hand in hand.
Big or small, it’s never a bad idea for companies to reflect on their customers before making changes.
We set out to discover if it is possible to condition your brain for creative thinking.
Believe it or not, brands are about more than just taste, smell, or a sense of satisfaction.
While it’s a good thing to seek customer feedback, you can reach the wrong conclusions if you don’t do it right.
How Zimbabwean sculptures led me to recognize the importance of perspective in data science.
Insights aren’t really insights until you’ve gotten to the core of what’s really going on.
Ellsworth Kelly was a unique and influential contemporary artist, but what can his work teach us about data science?