Posts Tagged "personalization"

The Segmentation Library

The Segmentation Library

A deep understanding of customers requires a diverse library of segmentations.

Segmentation Is Dead

Segmentation Is Dead

There are many marketing myths and the “death” of segmentation is just another one of them.

The Hole in the Donuts

The Hole in the Donuts

Personalization is great, as long as you are personalizing to the right person.

The Definition Of A Customer

The Definition Of A Customer

As important as it is, getting to a common definition of a customer often times gets lost in strategic planning.

Just For You

Just For You

Why does Valentine’s Day have to bring out the absolute worst in email marketing?

One Size Doesn’t Fit All

One Size Doesn’t Fit All

One company’s great example of why personalization is important and how to put it into action.