A deep understanding of customers requires a diverse library of segmentations.
There are many marketing myths and the “death” of segmentation is just another one of them.
Personalization is great, as long as you are personalizing to the right person.
As important as it is, getting to a common definition of a customer often times gets lost in strategic planning.
Why does Valentine’s Day have to bring out the absolute worst in email marketing?
One company’s great example of why personalization is important and how to put it into action.