Have your marketing efforts become an annoying drip landing on the heads of your customers?
It’s time to rethink traditional ROI metrics if you want to maximize your marketing return on investment.
Building the foundation for a powerful and dynamic connections plan doesn’t have to be difficult.
The AdAge IQ Marketing Technology Conference was recently held in New York and Elicit was on the scene.
As important as it is, getting to a common definition of a customer often times gets lost in strategic planning.
Believe it or not, the “test and learn” process becomes a whole lot easier once you throw in a little science.