Posts Tagged "Marketing"

Pivot

Pivot

Before you decide on what you want to say, shouldn’t you figure out who you’re saying it to?

What Is People-Based Marketing?

What Is People-Based Marketing?

Since we just won an award for that very subject, we’ll fill you in on a thing or two.

Drip, Drip

Drip, Drip

Have your marketing efforts become an annoying drip landing on the heads of your customers?

Optimize Media Effectiveness with CLV

Optimize Media Effectiveness with CLV

It’s time to rethink traditional ROI metrics if you want to maximize your marketing return on investment.

Creating A Data-Driven Connections Plan

Creating A Data-Driven Connections Plan

Building the foundation for a powerful and dynamic connections plan doesn’t have to be difficult.

MarTech IQ: Conference Roundup

MarTech IQ: Conference Roundup

The AdAge IQ Marketing Technology Conference was recently held in New York and Elicit was on the scene.

The Definition Of A Customer

The Definition Of A Customer

As important as it is, getting to a common definition of a customer often times gets lost in strategic planning.

Customer Scientific Method

Customer Scientific Method

Believe it or not, the “test and learn” process becomes a whole lot easier once you throw in a little science.