Posts Tagged "data"

Drip, Drip

Drip, Drip

Have your marketing efforts become an annoying drip landing on the heads of your customers?

What Good Is Data If You Don’t Use It?

What Good Is Data If You Don’t Use It?

Without a solid plan for utilization, your data collection efforts will be in vain.

The Segmentation Library

The Segmentation Library

A deep understanding of customers requires a diverse library of segmentations.

What Keeps You Up At Night?

What Keeps You Up At Night?

We asked this question to leading marketing and customer experience professionals and their answers may surprise you.

Don’t Fear The Model

Don’t Fear The Model

When you think of a model as a tool, it’s easy to understand there are correct and incorrect ways to use it.

Why Your Data Efforts Fail

Why Your Data Efforts Fail

Many businesses fail to efficiently convert data into actions. Let’s look at how executives can marshal their forces to improve.

Corndogs And Insights

Corndogs And Insights

Insights aren’t really insights until you’ve gotten to the core of what’s really going on.

MarTech IQ: Conference Roundup

MarTech IQ: Conference Roundup

The AdAge IQ Marketing Technology Conference was recently held in New York and Elicit was on the scene.

The Three Species of Business Intelligence

The Three Species of Business Intelligence

There may be something missing from your business intelligence system.

Social Media as a Data Source

Social Media as a Data Source

Social media is here to stay and so is the data it produces. Are you ready to tap into it?

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