Test results speak for themselves. The question is, are you ready to listen to the data over your gut?
If mispronouncing my name is the best you can do, it’s probably time to rethink your personalization efforts.
I recently stumbled into the retail shopping experience of the future. And I like it.
Have your marketing efforts become an annoying drip landing on the heads of your customers?
Without a solid plan for utilization, your data collection efforts will be in vain.
A deep understanding of customers requires a diverse library of segmentations.
We asked this question to leading marketing and customer experience professionals and their answers may surprise you.
When you think of a model as a tool, it’s easy to understand there are correct and incorrect ways to use it.
Many businesses fail to efficiently convert data into actions. Let’s look at how executives can marshal their forces to improve.
Insights aren’t really insights until you’ve gotten to the core of what’s really going on.