Posts Tagged "Customer Experience"

Customer Centricity Isn’t Just For Big Businesses

Customer Centricity Isn’t Just For Big Businesses

Big or small, it’s never a bad idea for companies to reflect on their customers before making changes.

The Segmentation Library

The Segmentation Library

A deep understanding of customers requires a diverse library of segmentations.

BLASTing Through Customer Complaints

BLASTing Through Customer Complaints

Following these five simple steps will help you handle any complaint a customer can throw at you.

What’s To Love About French Fries?

What’s To Love About French Fries?

Believe it or not, brands are about more than just taste, smell, or a sense of satisfaction.

Be Careful What You Ask For

Be Careful What You Ask For

While it’s a good thing to seek customer feedback, you can reach the wrong conclusions if you don’t do it right.

What Keeps You Up At Night?

What Keeps You Up At Night?

We asked this question to leading marketing and customer experience professionals and their answers may surprise you.

Creating Brand Advocates

Creating Brand Advocates

You just let down a customer. Now’s the perfect opportunity to create a brand advocate.

The Definition Of A Customer

The Definition Of A Customer

As important as it is, getting to a common definition of a customer often times gets lost in strategic planning.

When Customer Ignorance Is Bliss

When Customer Ignorance Is Bliss

Recently, I found out that thinking an airline lost your bags is nearly as bad as actually losing them.

Building Emotional Connections

Building Emotional Connections

Believe it or not, a terrible experience can still be turned into a positive emotional connection with a customer.

12