Change motivated by customer insight? Great idea. Change for the sake of change? Terrible idea.
Recent industry recognition for our approach to solving our clients’ customer problems makes me think we’re on to something.
Could figuring out what customers want really be as simple as asking them?
Before you decide on what you want to say, shouldn’t you figure out who you’re saying it to?
If the definition of a “customer” is unknown, how can any business truly focus on its customers?
Have your marketing efforts become an annoying drip landing on the heads of your customers?
Big or small, it’s never a bad idea for companies to reflect on their customers before making changes.
A company that shares my passion and cares about their customers? I’ll cheers to that.
The AdAge IQ Marketing Technology Conference was recently held in New York and Elicit was on the scene.
How far you can innovate and how far you should innovate are two very different things.