Posts Tagged "Customer Centricity"

The Customer Business Dimension

The Customer Business Dimension

If the definition of a “customer” is unknown, how can any business truly focus on its customers?

Drip, Drip

Drip, Drip

Have your marketing efforts become an annoying drip landing on the heads of your customers?

Customer Centricity Isn’t Just For Big Businesses

Customer Centricity Isn’t Just For Big Businesses

Big or small, it’s never a bad idea for companies to reflect on their customers before making changes.

Doing It Right

Doing It Right

A company that shares my passion and cares about their customers? I’ll cheers to that.

MarTech IQ: Conference Roundup

MarTech IQ: Conference Roundup

The AdAge IQ Marketing Technology Conference was recently held in New York and Elicit was on the scene.

The Innovator’s Dilemma

The Innovator’s Dilemma

How far you can innovate and how far you should innovate are two very different things.

The Hole in the Donuts

The Hole in the Donuts

Personalization is great, as long as you are personalizing to the right person.

Are You Ready to Focus on the Customer?

Are You Ready to Focus on the Customer?

Here are five things you need to ask yourself about your organization before embarking on a customer-centric mission.

Emotional Caveats of Customer Experience

Emotional Caveats of Customer Experience

What turns happy customers into brand fanatics, or slightly dissatisfied customers into vocal detractors?

Timing is Everything

Timing is Everything

Customer purchase patterns and pumpkin spice lattes have more in common than you might think.