Not leveraging customer data is bad, but leveraging the wrong customer data may be even worse.
In the not-too-distant future, behavioral data and primary research will go hand in hand.
It’s time for companies to create winning situations for customers with decision support systems.
Your data has been working for corporations for years. Isn’t it time that your data starting working for you?
When something fixes everything, check again! You might be overlooking a fatal flaw in your thinking.