Posts Tagged "analytics"

A Brave New World

A Brave New World

In the not-too-distant future, behavioral data and primary research will go hand in hand.

What Good Is Data If You Don’t Use It?

What Good Is Data If You Don’t Use It?

Without a solid plan for utilization, your data collection efforts will be in vain.

The Segmentation Library

The Segmentation Library

A deep understanding of customers requires a diverse library of segmentations.

What Keeps You Up At Night?

What Keeps You Up At Night?

We asked this question to leading marketing and customer experience professionals and their answers may surprise you.

Every Angle Matters

Every Angle Matters

How Zimbabwean sculptures led me to recognize the importance of perspective in data science.

Why Your Data Efforts Fail

Why Your Data Efforts Fail

Many businesses fail to efficiently convert data into actions. Let’s look at how executives can marshal their forces to improve.

Take A Step Back

Take A Step Back

Ellsworth Kelly was a unique and influential contemporary artist, but what can his work teach us about data science?

The Evolution To Data Scientist

The Evolution To Data Scientist

While fundamental skills will always be needed to do the job, there’s no set path to becoming a data scientist.

The First Place You Look

The First Place You Look

Sometimes things are actually in the first place you look—the second time you look there.

Of Two Cities, And Technical Debt

Of Two Cities, And Technical Debt

Whether avoidable or inevitable, technical debt is something that all developers will eventually face.

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