When it comes to solving business problems, explanation is usually more important than prediction.
In the not-too-distant future, behavioral data and primary research will go hand in hand.
Without a solid plan for utilization, your data collection efforts will be in vain.
A deep understanding of customers requires a diverse library of segmentations.
We asked this question to leading marketing and customer experience professionals and their answers may surprise you.
How Zimbabwean sculptures led me to recognize the importance of perspective in data science.
Many businesses fail to efficiently convert data into actions. Let’s look at how executives can marshal their forces to improve.
Ellsworth Kelly was a unique and influential contemporary artist, but what can his work teach us about data science?
While fundamental skills will always be needed to do the job, there’s no set path to becoming a data scientist.
Sometimes things are actually in the first place you look—the second time you look there.