MarTech IQ: Conference Roundup

MarTech IQ: Conference Roundup

The AdAge IQ Marketing Technology Conference was recently held in New York and Elicit was on the scene.

Take A Step Back

Take A Step Back

Ellsworth Kelly was a unique and influential contemporary artist, but what can his work teach us about data science?

The Evolution To Data Scientist

The Evolution To Data Scientist

While fundamental skills will always be needed to do the job, there’s no set path to becoming a data scientist.

The Innovator’s Dilemma

The Innovator’s Dilemma

How far you can innovate and how far you should innovate are two very different things.

Try To Fix It Before You Pitch It

Try To Fix It Before You Pitch It

Is your campaign strategy underperforming? Consider tinkering before trashing it.

The Hole in the Donuts

The Hole in the Donuts

Personalization is great, as long as you are personalizing to the right person.

Is ROI a Dying Metric?

Is ROI a Dying Metric?

Despite what we’ve all been led to believe, ROI is not the only metric that matters.

Successful Relationships

Successful Relationships

Imagine if companies treated their customers like they truly care about them.

The Three Species of Business Intelligence

The Three Species of Business Intelligence

There may be something missing from your business intelligence system.

The Elicit Scholar

The Elicit Scholar

As Dr. K. Anders Ericsson says: “Elite performers engage in ‘deliberate practice.'” Just like we do at Elicit.

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