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Sometimes things appear to be obvious and simple, yet in practice seem almost impossible to achieve.
We asked this question to leading marketing and customer experience professionals and their answers may surprise you.
When you think of a model as a tool, it’s easy to understand there are correct and incorrect ways to use it.
How Zimbabwean sculptures led me to recognize the importance of perspective in data science.
There are many marketing myths and the “death” of segmentation is just another one of them.