The Elicit Scholar

The Elicit Scholar

As Dr. K. Anders Ericsson says: “Elite performers engage in ‘deliberate practice.'” Just like we do at Elicit.

The Definition Of A Customer

The Definition Of A Customer

As important as it is, getting to a common definition of a customer often times gets lost in strategic planning.

Eight Is Great

Eight Is Great

We were just recognized as the 8th best place to work in the country. Here’s how I feel about it.

Cultivating A Best Place To Work

Cultivating A Best Place To Work

We’ve always considered Elicit to be one of the best places to work. Now, so does Advertising Age.

The First Place You Look

The First Place You Look

Sometimes things are actually in the first place you look—the second time you look there.

I Know Exactly What You Mean…I Think

I Know Exactly What You Mean…I Think

Contrary to what you may believe, the best listeners are always asking questions.

Social Media as a Data Source

Social Media as a Data Source

Social media is here to stay and so is the data it produces. Are you ready to tap into it?

Persuade Me

Persuade Me

Doing incredibly brilliant work is not enough. Your clients need to believe in its brilliance too.

Thanks For Calling, How Can I Help Us?

Thanks For Calling, How Can I Help Us?

It’s time for companies to create winning situations for customers with decision support systems.

Sympathy For The Weatherman

Sympathy For The Weatherman

Conveying complex and predictive information to an unknown audience is just about as easy as it sounds.

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