Why Your Data Efforts Fail

Why Your Data Efforts Fail

Many businesses fail to efficiently convert data into actions. Let’s look at how executives can marshal their forces to improve.

Corndogs And Insights

Corndogs And Insights

Insights aren’t really insights until you’ve gotten to the core of what’s really going on.

Creating Brand Advocates

Creating Brand Advocates

You just let down a customer. Now’s the perfect opportunity to create a brand advocate.

MarTech IQ: Conference Roundup

MarTech IQ: Conference Roundup

The AdAge IQ Marketing Technology Conference was recently held in New York and Elicit was on the scene.

Take A Step Back

Take A Step Back

Ellsworth Kelly was a unique and influential contemporary artist, but what can his work teach us about data science?

The Evolution To Data Scientist

The Evolution To Data Scientist

While fundamental skills will always be needed to do the job, there’s no set path to becoming a data scientist.

The Innovator’s Dilemma

The Innovator’s Dilemma

How far you can innovate and how far you should innovate are two very different things.

Try To Fix It Before You Pitch It

Try To Fix It Before You Pitch It

Is your campaign strategy underperforming? Consider tinkering before trashing it.

The Hole in the Donuts

The Hole in the Donuts

Personalization is great, as long as you are personalizing to the right person.

Is ROI a Dying Metric?

Is ROI a Dying Metric?

Despite what we’ve all been led to believe, ROI is not the only metric that matters.

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