Many businesses fail to efficiently convert data into actions. Let’s look at how executives can marshal their forces to improve.
Insights aren’t really insights until you’ve gotten to the core of what’s really going on.
You just let down a customer. Now’s the perfect opportunity to create a brand advocate.
The AdAge IQ Marketing Technology Conference was recently held in New York and Elicit was on the scene.
Ellsworth Kelly was a unique and influential contemporary artist, but what can his work teach us about data science?
While fundamental skills will always be needed to do the job, there’s no set path to becoming a data scientist.
How far you can innovate and how far you should innovate are two very different things.
Is your campaign strategy underperforming? Consider tinkering before trashing it.
Personalization is great, as long as you are personalizing to the right person.
Despite what we’ve all been led to believe, ROI is not the only metric that matters.