What Keeps You Up At Night?

What Keeps You Up At Night?

We asked this question to leading marketing and customer experience professionals and their answers may surprise you.

Don’t Fear The Model

Don’t Fear The Model

When you think of a model as a tool, it’s easy to understand there are correct and incorrect ways to use it.

Every Angle Matters

Every Angle Matters

How Zimbabwean sculptures led me to recognize the importance of perspective in data science.

Segmentation Is Dead

Segmentation Is Dead

There are many marketing myths and the “death” of segmentation is just another one of them.

The Mystery Dum Dums Flavor

The Mystery Dum Dums Flavor

How product innovation sprang from a production issue and ruined one of my favorite childhood mysteries.

Doing It Right

Doing It Right

A company that shares my passion and cares about their customers? I’ll cheers to that.

Why Your Data Efforts Fail

Why Your Data Efforts Fail

Many businesses fail to efficiently convert data into actions. Let’s look at how executives can marshal their forces to improve.

Corndogs And Insights

Corndogs And Insights

Insights aren’t really insights until you’ve gotten to the core of what’s really going on.

Creating Brand Advocates

Creating Brand Advocates

You just let down a customer. Now’s the perfect opportunity to create a brand advocate.

MarTech IQ: Conference Roundup

MarTech IQ: Conference Roundup

The AdAge IQ Marketing Technology Conference was recently held in New York and Elicit was on the scene.

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