The Hole in the Donuts

The Hole in the Donuts

Personalization is great, as long as you are personalizing to the right person.

Is ROI a Dying Metric?

Is ROI a Dying Metric?

Despite what we’ve all been led to believe, ROI is not the only metric that matters.

Successful Relationships

Successful Relationships

Imagine if companies treated their customers like they truly care about them.

The Three Species of Business Intelligence

The Three Species of Business Intelligence

There may be something missing from your business intelligence system.

The Elicit Scholar

The Elicit Scholar

As Dr. K. Anders Ericsson says: “Elite performers engage in ‘deliberate practice.'” Just like we do at Elicit.

The Definition Of A Customer

The Definition Of A Customer

As important as it is, getting to a common definition of a customer often times gets lost in strategic planning.

Eight Is Great

Eight Is Great

We were just recognized as the 8th best place to work in the country. Here’s how I feel about it.

Cultivating A Best Place To Work

Cultivating A Best Place To Work

We’ve always considered Elicit to be one of the best places to work. Now, so does Advertising Age.

The First Place You Look

The First Place You Look

Sometimes things are actually in the first place you look—the second time you look there.

I Know Exactly What You Mean…I Think

I Know Exactly What You Mean…I Think

Contrary to what you may believe, the best listeners are always asking questions.

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