“Personalization” At 30,000 Feet

“Personalization” At 30,000 Feet

If mispronouncing my name is the best you can do, it’s probably time to rethink your personalization efforts.

The Danger Of Prediction Without Explanation

The Danger Of Prediction Without Explanation

When it comes to solving business problems, explanation is usually more important than prediction.

You’ve Got Me All Wrong

You’ve Got Me All Wrong

Not leveraging customer data is bad, but leveraging the wrong customer data may be even worse.

We’re A Problem-Solving Teamily

We’re A Problem-Solving Teamily

An innovative culture isn’t created overnight, but these five tips can help get you there sooner than you may think.

Rewarding Loyalty: Thinking Outside The Wallet

Rewarding Loyalty: Thinking Outside The Wallet

During the peak holiday season, consider rewarding your customers for something other than their purchases.

Retail Refresh

Retail Refresh

I recently stumbled into the retail shopping experience of the future. And I like it.

If It Ain’t Broke…

If It Ain’t Broke…

Change motivated by customer insight? Great idea. Change for the sake of change? Terrible idea.

An Award-Winning Philosophy

An Award-Winning Philosophy

Recent industry recognition for our approach to solving our clients’ customer problems makes me think we’re on to something.

Plan, Build, And Test

Plan, Build, And Test

These three tried and true tips for survey design will help you get the best insights possible.

What Do Customers Want? Just Ask.

What Do Customers Want? Just Ask.

Could figuring out what customers want really be as simple as asking them?

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