Drip, Drip

Drip, Drip

Have your marketing efforts become an annoying drip landing on the heads of your customers?

Optimize Media Effectiveness with CLV

Optimize Media Effectiveness with CLV

It’s time to rethink traditional ROI metrics if you want to maximize your marketing return on investment.

Strong Relationships Are All In The Details

Strong Relationships Are All In The Details

Doing great work is obviously paramount, but the little things help turn a good client relationship into a great one.

Creating A Data-Driven Connections Plan

Creating A Data-Driven Connections Plan

Building the foundation for a powerful and dynamic connections plan doesn’t have to be difficult.

A Brave New World

A Brave New World

In the not-too-distant future, behavioral data and primary research will go hand in hand.

It’s A Nerd, It’s A Plane…

It’s A Nerd, It’s A Plane…

Call it a Nerd’s intuition, but a confusing airline loyalty program perk is likely due to that airline’s lack of collaboration.

Data Science Leadership: The Marine Corps Way

Data Science Leadership: The Marine Corps Way

The Marine Corps didn’t just prepare me for battle; they prepared me to be a great leader.

Customer Centricity Isn’t Just For Big Businesses

Customer Centricity Isn’t Just For Big Businesses

Big or small, it’s never a bad idea for companies to reflect on their customers before making changes.

What Good Is Data If You Don’t Use It?

What Good Is Data If You Don’t Use It?

Without a solid plan for utilization, your data collection efforts will be in vain.

The Segmentation Library

The Segmentation Library

A deep understanding of customers requires a diverse library of segmentations.

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