Believe it or not, brands are about more than just taste, smell, or a sense of satisfaction.
While it’s a good thing to seek customer feedback, you can reach the wrong conclusions if you don’t do it right.
Knowing where to go and how to get there are key for any project manager’s success.
Sometimes things appear to be obvious and simple, yet in practice seem almost impossible to achieve.
We asked this question to leading marketing and customer experience professionals and their answers may surprise you.
When you think of a model as a tool, it’s easy to understand there are correct and incorrect ways to use it.
How Zimbabwean sculptures led me to recognize the importance of perspective in data science.
There are many marketing myths and the “death” of segmentation is just another one of them.
How product innovation sprang from a production issue and ruined one of my favorite childhood mysteries.
A company that shares my passion and cares about their customers? I’ll cheers to that.