Customer Centricity Isn’t Just For Big Businesses

Customer Centricity Isn’t Just For Big Businesses

Big or small, it’s never a bad idea for companies to reflect on their customers before making changes.

What Good Is Data If You Don’t Use It?

What Good Is Data If You Don’t Use It?

Without a solid plan for utilization, your data collection efforts will be in vain.

The Segmentation Library

The Segmentation Library

A deep understanding of customers requires a diverse library of segmentations.

An Experiment in Creativity

An Experiment in Creativity

We set out to discover if it is possible to condition your brain for creative thinking.

Better Preparation, Better Presentation

Better Preparation, Better Presentation

When it comes to giving a great presentation, preparation is everything.

When KPIs Backfire

When KPIs Backfire

Just having KPIs isn’t enough. Answer these 4 questions to evaluate the quality of your team’s KPIs.

BLASTing Through Customer Complaints

BLASTing Through Customer Complaints

Following these five simple steps will help you handle any complaint a customer can throw at you.

What’s To Love About French Fries?

What’s To Love About French Fries?

Believe it or not, brands are about more than just taste, smell, or a sense of satisfaction.

Be Careful What You Ask For

Be Careful What You Ask For

While it’s a good thing to seek customer feedback, you can reach the wrong conclusions if you don’t do it right.

Project Charters Are The New Treasure Map

Project Charters Are The New Treasure Map

Knowing where to go and how to get there are key for any project manager’s success.

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