Test results speak for themselves. The question is, are you ready to listen to the data over your gut?
Like any successful squad, you need to stock your test and learn team with a diverse combination of talent and skillsets.
The start of the year is always a marriage of reflection and prediction. The only guarantee for 2018, is change.
If mispronouncing my name is the best you can do, it’s probably time to rethink your personalization efforts.
When it comes to solving business problems, explanation is usually more important than prediction.
Not leveraging customer data is bad, but leveraging the wrong customer data may be even worse.
An innovative culture isn’t created overnight, but these five tips can help get you there sooner than you may think.
I recently stumbled into the retail shopping experience of the future. And I like it.
Change motivated by customer insight? Great idea. Change for the sake of change? Terrible idea.