Michelle Thomas

DIRECTOR OF CUSTOMER ENGAGEMENT STRATEGY

LinkedIn

Creating A Data-Driven Connections Plan

Creating A Data-Driven Connections Plan

Building the foundation for a powerful and dynamic connections plan doesn’t have to be difficult.

Customer Centricity Isn’t Just For Big Businesses

Customer Centricity Isn’t Just For Big Businesses

Big or small, it’s never a bad idea for companies to reflect on their customers before making changes.

What Keeps You Up At Night?

What Keeps You Up At Night?

We asked this question to leading marketing and customer experience professionals and their answers may surprise you.

MarTech IQ: Conference Roundup

MarTech IQ: Conference Roundup

The AdAge IQ Marketing Technology Conference was recently held in New York and Elicit was on the scene.

Is ROI a Dying Metric?

Is ROI a Dying Metric?

Despite what we’ve all been led to believe, ROI is not the only metric that matters.

The Definition Of A Customer

The Definition Of A Customer

As important as it is, getting to a common definition of a customer often times gets lost in strategic planning.

All Marketing is Direct

All Marketing is Direct

What’s next for Direct Marketing if all marketing is truly direct?