Building the foundation for a powerful and dynamic connections plan doesn’t have to be difficult.
Big or small, it’s never a bad idea for companies to reflect on their customers before making changes.
We asked this question to leading marketing and customer experience professionals and their answers may surprise you.
The AdAge IQ Marketing Technology Conference was recently held in New York and Elicit was on the scene.
Despite what we’ve all been led to believe, ROI is not the only metric that matters.
As important as it is, getting to a common definition of a customer often times gets lost in strategic planning.
What’s next for Direct Marketing if all marketing is truly direct?