Liam Hanham

Director of Data Science

LinkedIn

Death To The Weekly “Insight”

Death To The Weekly “Insight”

The integrity of a word that is vital to my day to day has been compromised and I am dead set on restoring it.

“Personalization” At 30,000 Feet

“Personalization” At 30,000 Feet

If mispronouncing my name is the best you can do, it’s probably time to rethink your personalization efforts.

It’s A Nerd, It’s A Plane…

It’s A Nerd, It’s A Plane…

Call it a Nerd’s intuition, but a confusing airline loyalty program perk is likely due to that airline’s lack of collaboration.

Don’t Fear The Model

Don’t Fear The Model

When you think of a model as a tool, it’s easy to understand there are correct and incorrect ways to use it.