Lauren Drexler

Client Director

LinkedIn

Rewarding Loyalty: Thinking Outside The Wallet

Rewarding Loyalty: Thinking Outside The Wallet

During the peak holiday season, consider rewarding your customers for something other than their purchases.

What Do Customers Want? Just Ask.

What Do Customers Want? Just Ask.

Could figuring out what customers want really be as simple as asking them?

What Good Is Data If You Don’t Use It?

What Good Is Data If You Don’t Use It?

Without a solid plan for utilization, your data collection efforts will be in vain.

When KPIs Backfire

When KPIs Backfire

Just having KPIs isn’t enough. Answer these 4 questions to evaluate the quality of your team’s KPIs.

The Mystery Dum Dums Flavor

The Mystery Dum Dums Flavor

How product innovation sprang from a production issue and ruined one of my favorite childhood mysteries.

The Three Species of Business Intelligence

The Three Species of Business Intelligence

There may be something missing from your business intelligence system.

Millennial Shmillennial

Millennial Shmillennial

I act just like a millennial. Except when I don’t. Is there more to marketing than leaning on demographic segments?