Test results speak for themselves. The question is, are you ready to listen to the data over your gut?
Like any successful squad, you need to stock your test and learn team with a diverse combination of talent and skillsets.
Not leveraging customer data is bad, but leveraging the wrong customer data may be even worse.
Recent industry recognition for our approach to solving our clients’ customer problems makes me think we’re on to something.
In business, it’s always important to remember that while change is hard, unmanaged change is even harder.
A deep understanding of customers requires a diverse library of segmentations.
While it’s a good thing to seek customer feedback, you can reach the wrong conclusions if you don’t do it right.
Personalization is great, as long as you are personalizing to the right person.
Sometimes things are actually in the first place you look—the second time you look there.
Here are five things you need to ask yourself about your organization before embarking on a customer-centric mission.