Brooke Niemiec

Chief Marketing Officer

Brooke is a USC MBA with 15+ years of global marketing strategy and execution experience across the retail, travel, and entertainment industries. Her passion lies in defining customer engagement strategies that support organizational goals. She most recently led CRM and loyalty at JCPenney, customer insight at Disney, and marketing at Boeing.

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Your Opinion Doesn’t Matter

Your Opinion Doesn’t Matter

Test results speak for themselves. The question is, are you ready to listen to the data over your gut?

The Test And Learn Team

The Test And Learn Team

Like any successful squad, you need to stock your test and learn team with a diverse combination of talent and skillsets.

You’ve Got Me All Wrong

You’ve Got Me All Wrong

Not leveraging customer data is bad, but leveraging the wrong customer data may be even worse.

An Award-Winning Philosophy

An Award-Winning Philosophy

Recent industry recognition for our approach to solving our clients’ customer problems makes me think we’re on to something.

Change Management Stinks (And That’s Ok)

Change Management Stinks (And That’s Ok)

In business, it’s always important to remember that while change is hard, unmanaged change is even harder.

The Segmentation Library

The Segmentation Library

A deep understanding of customers requires a diverse library of segmentations.

Be Careful What You Ask For

Be Careful What You Ask For

While it’s a good thing to seek customer feedback, you can reach the wrong conclusions if you don’t do it right.

The Hole in the Donuts

The Hole in the Donuts

Personalization is great, as long as you are personalizing to the right person.

The First Place You Look

The First Place You Look

Sometimes things are actually in the first place you look—the second time you look there.

Are You Ready to Focus on the Customer?

Are You Ready to Focus on the Customer?

Here are five things you need to ask yourself about your organization before embarking on a customer-centric mission.

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