Brooke Niemiec

Chief Marketing Officer

Brooke is a USC MBA with 15+ years of global marketing strategy and execution experience across the retail, travel, and entertainment industries. Her passion lies in defining customer engagement strategies that support organizational goals. She most recently led CRM and loyalty at JCPenney, customer insight at Disney, and marketing at Boeing.

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Change Management Stinks (And That’s Ok)

Change Management Stinks (And That’s Ok)

In business, it’s always important to remember that while change is hard, unmanaged change is even harder.

The Segmentation Library

The Segmentation Library

A deep understanding of customers requires a diverse library of segmentations.

Be Careful What You Ask For

Be Careful What You Ask For

While it’s a good thing to seek customer feedback, you can reach the wrong conclusions if you don’t do it right.

The Hole in the Donuts

The Hole in the Donuts

Personalization is great, as long as you are personalizing to the right person.

The First Place You Look

The First Place You Look

Sometimes things are actually in the first place you look—the second time you look there.

Are You Ready to Focus on the Customer?

Are You Ready to Focus on the Customer?

Here are five things you need to ask yourself about your organization before embarking on a customer-centric mission.

Planning to Fail

Planning to Fail

Despite what you’ve been conditioned to believe, it’s very possible to fail your way to success.

Repeat Performance

Repeat Performance

Being recognized for success is always something to be proud of, but in this particular case, I’m doubly proud.

Start Medium

Start Medium

Low-hanging fruit isn’t always what it seems. Have you ever wondered what would happen if you set your sights a little higher?

Your Real Email Address

Your Real Email Address

If companies followed these 4 simple rules, you might just start granting them access to your real email address.

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