A Brave New World

A Brave New World

In the not-too-distant future, behavioral data and primary research will go hand in hand.

It’s A Nerd, It’s A Plane…

It’s A Nerd, It’s A Plane…

Call it a Nerd’s intuition, but a confusing airline loyalty program perk is likely due to that airline’s lack of collaboration.

Data Science Leadership: The Marine Corps Way

Data Science Leadership: The Marine Corps Way

The Marine Corps didn’t just prepare me for battle; they prepared me to be a great leader.

Customer Centricity Isn’t Just For Big Businesses

Customer Centricity Isn’t Just For Big Businesses

Big or small, it’s never a bad idea for companies to reflect on their customers before making changes.

What Good Is Data If You Don’t Use It?

What Good Is Data If You Don’t Use It?

Without a solid plan for utilization, your data collection efforts will be in vain.

The Segmentation Library

The Segmentation Library

A deep understanding of customers requires a diverse library of segmentations.

An Experiment in Creativity

An Experiment in Creativity

We set out to discover if it is possible to condition your brain for creative thinking.

Better Preparation, Better Presentation

Better Preparation, Better Presentation

When it comes to giving a great presentation, preparation is everything.

When KPIs Backfire

When KPIs Backfire

Just having KPIs isn’t enough. Answer these 4 questions to evaluate the quality of your team’s KPIs.

BLASTing Through Customer Complaints

BLASTing Through Customer Complaints

Following these five simple steps will help you handle any complaint a customer can throw at you.

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