When KPIs Backfire

When KPIs Backfire

Just having KPIs isn’t enough. Answer these 4 questions to evaluate the quality of your team’s KPIs.

BLASTing Through Customer Complaints

BLASTing Through Customer Complaints

Following these five simple steps will help you handle any complaint a customer can throw at you.

What’s To Love About French Fries?

What’s To Love About French Fries?

Believe it or not, brands are about more than just taste, smell, or a sense of satisfaction.

Be Careful What You Ask For

Be Careful What You Ask For

While it’s a good thing to seek customer feedback, you can reach the wrong conclusions if you don’t do it right.

Project Charters Are The New Treasure Map

Project Charters Are The New Treasure Map

Knowing where to go and how to get there are key for any project manager’s success.

Be Smarter Than The Bean

Be Smarter Than The Bean

Sometimes things appear to be obvious and simple, yet in practice seem almost impossible to achieve.

What Keeps You Up At Night?

What Keeps You Up At Night?

We asked this question to leading marketing and customer experience professionals and their answers may surprise you.

Don’t Fear The Model

Don’t Fear The Model

When you think of a model as a tool, it’s easy to understand there are correct and incorrect ways to use it.

Every Angle Matters

Every Angle Matters

How Zimbabwean sculptures led me to recognize the importance of perspective in data science.

Segmentation Is Dead

Segmentation Is Dead

It’s time for us to level-up the dialogue about segmentation.

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