The Customer Business Dimension

The Customer Business Dimension

If the definition of a “customer” is unknown, how can any business truly focus on its customers?

Make Your Team Great

Make Your Team Great

Team success doesn’t come easy, but excelling at these five things can turn your team into a winner.

Change Management Stinks (And That’s Ok)

Change Management Stinks (And That’s Ok)

In business, it’s always important to remember that while change is hard, unmanaged change is even harder.

Drip, Drip

Drip, Drip

Have your marketing efforts become an annoying drip landing on the heads of your customers?

Optimize Media Effectiveness with CLV

Optimize Media Effectiveness with CLV

It’s time to rethink traditional ROI metrics if you want to maximize your marketing return on investment.

Strong Relationships Are All In The Details

Strong Relationships Are All In The Details

Doing great work is obviously paramount, but the little things help turn a good client relationship into a great one.

Creating A Data-Driven Connections Plan

Creating A Data-Driven Connections Plan

Building the foundation for a powerful and dynamic connections plan doesn’t have to be difficult.

A Brave New World

A Brave New World

In the not-too-distant future, behavioral data and primary research will go hand in hand.

It’s A Nerd, It’s A Plane…

It’s A Nerd, It’s A Plane…

Call it a Nerd’s intuition, but a confusing airline loyalty program perk is likely due to that airline’s lack of collaboration.

Data Science Leadership: The Marine Corps Way

Data Science Leadership: The Marine Corps Way

The Marine Corps didn’t just prepare me for battle; they prepared me to be a great leader.

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